Visa's Facebook app to promote Superbowl
Facebook has lately turned to be the main concentration for major brands to promote their business and brands. Now, Visa is teaming up with the National Football League (NFL) and digital agency AKQA to create a Facebook app intended to help promote its brand during the Super Bowl.Almost all the businesses and brands are turned towards (or depends it may say) Facebook to promote them. And, it is no surprise that Enza Marketing is one among them.
The “You + 10 Draft” app of Visa's lets users put together a Super Bowl-themed video featuring 10 of their closest Facebook friends. The app analyzes a Facebook user's social graph and “drafts” a list of the user's 10 best friends based on their Facebook interactions. These friends are then added to a mock sports broadcast video.
This campaign is churned out from the insight that football is inherently a social experience. The app is being used to promote Visa's Super Bowl XLVI sweepstakes, in which cardholders who used their cards for shopping during the holiday season were entered for the chance to win a trip to the big game. The winner will get to bring along 10 friends, thus the tie-in to the social network app.