Quests and the Power of Customer Engagement!
Time and attention are getting increasingly hard to capture, so why not reward for it? Assuming you have quality content on your site, what else can you do to keep people around? That's where quests come into play. It's not just about the rewards; it's about the journey that your visitors embark on. Online quests have proven to be tremendously popular. The trick is: how do you harness that level of engagement for something that's not a game?Some websites do this by applying quests to different types of activities. For example, Chore Wars turns household chores into an adventure. Players can earn 20 experience points and 10 gold pieces just by emptying the dishwasher. So, like others have designed it based on what their business is. It has seen recently that companies such as Sirius Star Marketing and many others have tried increasing customer engagement by adding game mechanics to their website. Quests take it a step further by allowing businesses to guide visitors through a custom series of high-value actions, also rewarding users for their engagement.
Surfing the web is a fairly passive activity. People type in search terms, click, read and watch; but it takes a little push to get them to share, comment or register on your site. At this point you can use quests to guide and reward active participation.