Navigational Keywords Dominates Consumer Searches
Here's something for marketers that has come up now. New research report says that marketers should keep in mind something when they run search campaigns - the popularity of navigational search and the power of Google's predictive text. Studies have found that consumers always have the tendency to go for navigational keywords.Don't just assume that people will type in your URL. For whatever reason, maybe they don't want to enter as many characters, but consumers are putting brands they know into search windows to find their sites. So, direct marketers like Clover Advertising have something to hope for. This is not something that brands should overlook when creating search campaigns. But it is the first thing to think about.
It has found that 11 percent growth for single-word searches are in 2011. Terms such as “face” and “you” made the top 50 searches. Marketers should be thinking about the predictive search functions in search engines. For example, a consumer looking for Best Buy might just search ‘best' before Google fills the rest in for them.
Among the brands listed in the top search terms are Amazon.com, eBay, CNN, Chase, Lowes, Disney World and the Dallas Cowboys. For the third year in a row, “Facebook” was the most popular search term, the report said. Four variations of the term "Facebook" such as “Facebook login” and “Facebook.com” were among the top 10 terms.