Mobile Microchips to power Next Generation "Superphones"
Superphones are coming to power today's smartphones! These superphones will be powered by new technologies revealed by ARM, the Cambridge-based firm that has come to dominate the mobile microchip industry.
It unveiled a new cheaper, lower power processor called the A7 and a way of combining it with more powerful next generation chips to make the most of battery life, called “big.LITTLE” processing. All the top smartphone manufacturers, including Apple and Samsung, use ARM architecture. It is like what most of the marketing companies like Sirius Marketing does with latest and advanced marketing applications.
The most advanced devices launched to date, such as the iPhone 4S and Galaxy Nexus, use dual-core A9 chips to offer speedier graphics and carry out computationally-intensive tasks like the speech recognition showcased in Apple’s Siri personal assistant software. In the next two years, high-end smartphones are expected to upgrade to A15 architecture. It will offer a major boost in performance, but will be more demanding of battery technology, which has failed to keep pace with the increasing demands of smartphone applications.
This is where the A7 and big.LITTLE aim to help. The A7 is ARM’s most efficient processor architecture ever. It will offer similar performance to the chips currently used in the iPhone 4S and Galaxy Nexus, but at much lower power and cost.